Stephanie McGowan | Winchester Real Estate, Lexington Real Estate, Woburn Real Estate


If you're selling a home, hiring a real estate agent who acts as a comprehensive marketer is essential – and perhaps it is easy to understand why.

For home sellers, an ineffective marketer may struggle to promote your residence to the right groups of homebuyers. This may cause you to miss out on opportunities to highlight your house to potential property buyers, resulting in a prolonged home selling cycle.

Ultimately, there are many signs that a real estate agent understands what it takes to market your residence effectively, including:

1. A real estate agent is ready to host home showings and open houses.

Home showings and open houses enable property buyers to get an up-close look at your residence. That way, property buyers can envision what life would be like if they purchase your house.

Typically, a real estate agent will want to host as many home showings and open houses as possible This housing market professional will be available to set up home showings at property buyers' convenience. Meanwhile, he or she also will promote open houses via social media and other channels to stir up plenty of interest from potential property buyers.

2. A real estate agent knows how to showcase your residence online.

A real estate agent may insist on hiring a professional photographer to take pictures of your home's interior or exterior. This ensures you can provide homebuyers with crisp, clear images via myriad online channels to show the true beauty of your house.

Moreover, a real estate agent may use Facebook, Twitter and other social networks to promote your residence. Social media enables this housing market professional to reach thousands of potential property buyers and may help you generate significant interest in your home quickly.

3. A real estate agent allocates the necessary time and resources to track his or her marketing efforts.

What good is a marketing campaign if a marketer is unable to define its success? A real estate agent who is a great marketer understands the importance of metrics and will measure his or her marketing successes and failures.

A real estate agent should be able to keep you informed at each stage of the home selling cycle. He or she can provide updates about whether homebuyers are interested in checking out your home and any feedback from homebuyers as well.

In addition, a real estate agent is unafraid to adjust the way that he or she promotes your home. With the right metrics in place, this housing market professional will be able to find out whether homebuyers are interested in your property and modify his or her marketing efforts accordingly.

When it comes to selling your home, working with a real estate agent who knows the importance of effective marketing can make a world of difference. With a successful marketer at your disposal, you can boost your chances of speeding up the home selling process and getting the best price for your house.


A home inspection can make or break a property sale. If all goes well during a home inspection, a buyer and seller can proceed with a transaction. Conversely, if a home inspector discovers major problems with a house, a property sale may be in jeopardy.

As a homebuyer, you'll want to do everything possible to ensure a home inspection delivers valuable insights. With in-depth home insights at your disposal, you can determine whether to continue with a home purchase or reenter the housing market.

To ensure a successful home inspection, let's take a look at three common home inspection mistakes, and how a homebuyer can avoid these problems.

1. A homebuyer hires an inexperienced home inspector.

When it comes to hiring a home inspector, it is always better to err on the side of caution. With an experienced home inspector at your side, you can boost the likelihood of a successful home inspection.

Evaluate a variety of local home inspectors. Then, take a look at each home inspector's background and expertise to narrow your search.

In addition, if you feel comfortable with a home inspector, reach out to this professional directly before you make your final hiring decision. That way, you can request client referrals and gain additional insights to help you make an informed selection.

2. A homebuyer does not attend a home inspection.

A homebuyer is not required to attend a home inspection. However, attendance usually is a good idea, regardless of your homebuying expertise.

Remember, a home purchase is one of the biggest transactions that you likely will complete in your lifetime. If you want to ensure a home is a viable long-term investment, it certainly pays to walk around a property with a home inspector and conduct an in-depth evaluation.

In many instances, attending a home inspection may enable a homebuyer to gain home insights that might not be included in a home inspection report as well.

For example, a home inspector who identifies issues with a property may be able to give a homebuyer an estimate about how much it will cost to complete myriad property repairs. These insights are exceedingly valuable and can help a homebuyer determine whether a house is a worthwhile purchase.

3. A homebuyer ignores a home inspection report.

After a home inspector completes a property evaluation, this professional will provide the homebuyer with a home inspection report. Then, a homebuyer will have a set amount of time to review the report to determine whether to proceed with a home purchase.

A home inspection report contains plenty of valuable insights, and as such, should not be ignored. Instead, a homebuyer should spend time evaluating the report and learning from it. And if a homebuyer has any questions, he or she can reach out to the home inspector who provided the report for answers.

Lastly, if you need help planning a home inspection, you should employ a real estate agent. By hiring a real estate agent, you'll have no trouble getting in touch with the best home inspectors in your area.


When you buy a home, you may wonder what the benefits of having your own realtor to represent you are. If you’re a first-time homebuyer, you probably will have a lot of questions. If you’re a second-time homebuyer you may still have a lot of questions! Buying a home can be a long, tedious process. It’s very helpful to know that you have a knowledgable realtor by your side to represent you and help you through the home buying process. If you’re looking to buy a home in a tough market, hiring your own realtor to represent you as a buyer is especially important. 


First, you should consider interviewing some prospective buyers agents in your area. Maybe you can get recommendations from friends and family as well. Learn what you can expect from a top realtor who will represent you as a buyer. 


Honesty Is The Best Policy


Your agent should be completely honest with you. While they can’t tell you what you personally want in a home, they should give you every last disclosure. No agent should put a home value or their own commission above their clients. This means that there’s strict documentation that realtors must follow including a code of ethics and standards for practice. A realtor must uphold these promises.  


Judging honesty in a realtor can be difficult. An honest real estate agent will help you through the home search process, for example. This is a good place to start. If the realtor points out some of the potential issues that you may have as a buyer in a home, you can see that honesty is one of their main policies.


Good Communicator


A realtor should be in frequent communication with you. Even if your home search isn’t active, they will check in, and see where you’re at in the process and if your needs have changed. 

Your realtor should alert you if offers have been made on properties that you’re interested in as well. Your buyer’s agent should reply to texts, e-mails, or calls within a short time frame of receiving them. Having a realtor that’s on top of things for you is important when it comes to buying a home since, without their help and information, the perfect home could slip through the cracks for you.                  


Knowledge Of Rules, Regulations, And Best Practices


Your buyer’s agent should have extensive knowledge of the real estate rules and regulations that are within your state. Each state has different practices when it comes to buying a home. Hiring a buyer’s agent is especially helpful if you are unfamiliar with a state or city. Your agent will be well-informed on all of your responsibilities as a buyer, as well as how and when you should complete these tasks and signings throughout the entire home buying process.



86 Church Street, Winchester, MA 01890

Single-Family

$1,849,000
Price

11
Rooms
5
Beds
3/1
Full/Half Baths
Stunning and timeless, this beautiful Victorian masterfully blends high-end updates with exquisite period details, such as gorgeous leaded windows and a superb original pocket door in the dining room. Newly renovated designer kitchen features Thermador appliances, Perlick beverage fridge, custom cabinetry, gas fireplace, and reclaimed heart pine flooring. Meticulously chosen finishes like grass cloth wallpaper, custom window treatments, antique and modern lighting create spaces that welcome and delight. Generous bedrooms on the 2nd and 3rd levels, including the serene master retreat, have ample closets and are freshly updated; 3 remodeled baths impress. Sizable lower level bonus room is perfect for movie night, working out and entertaining. Brand new modern office is handsomely designed down to the last detail, flooded w/natural light and set away from main house for privacy. Lovely backyard oasis; wonderfully close to Center's vibrant restaurants, shopping, schools and train stations
Open House
Sunday
July 29 at 1:00 PM to 3:00 PM
Cannot make the Open Houses?
Location: 86 Church Street, Winchester, MA 01890    Get Directions

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It generally is a good idea to bring your A-game to the home selling journey. Because if you fail to put your best foot forward, it may take many weeks or months to stir up interest in your residence.

Ultimately, there are lots of things that you can do to generate interest in your home, such as:

1. Bolster Your Home's Curb Appeal

Your home only gets one chance to make a positive first impression on buyers. If your residence boasts exceptional curb appeal, your house is sure to make a great first impression.

Typically, upgrading a house's curb appeal can be quick and simple. Performing lawn care tasks like trimming the hedges and removing debris from walkways is ideal. Also, you may want to fix any cracked or damaged home siding.

If you need help with home exterior enhancements, you can always reach out to local professionals for assistance as well. By hiring home improvement specialists, you can bolster your residence's curb appeal without delay.

2. Set an Aggressive Initial Asking Price

The initial asking price you set for your home can have far-flung effects on the house selling journey. If you establish an aggressive initial asking price for your house, you could accelerate the home selling cycle.

To determine the best price for your home, it may be beneficial to conduct an appraisal. Thanks to an appraisal, you can receive a property valuation that you can use to help you decide how to price your house.

In addition, you may want to perform an inspection before you list your residence. After an inspection, you'll receive a report that details any underlying problems with your house. You then can use this report to prioritize home repairs and complete property upgrades so you can get the best price for your residence.

3. Work with a Real Estate Agent

A real estate agent knows what it takes to sell a home as quickly as possible. At the same time, a real estate agent understands how to help a seller maximize his or her house sale earnings. Thus, a real estate agent can provide insights and recommendations that allow you to achieve your desired home selling results.

With support from a real estate agent, you can receive expert guidance as you navigate the home selling journey. A real estate agent will work with you throughout this journey and ensure you can get the help you need to succeed. Plus, a real estate agent will respond to any of your home selling questions and teach you everything you need to know about selling a residence.

When it comes to selling a home, it is important to work hard to accomplish your goals. If you take advantage of the aforementioned tips, you can bring your A-game to the home selling journey. As a result, you can boost the likelihood of enjoying a memorable house selling experience.




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